1st idea (from the top left)- audi s4 can go up to ??m/h in 5sec. it's really fast. that after 5sec, it's out of picture.
2nd- S4 saves gas. so trees and flowers are growing from the v6 engine.
3rd- S4, racing in the middle of the city. (got the idea from Audi's racing heritage)
4th- it's gonna be alot of photoshop. so Audi is running from beach, dirt, Snow, desert to red carpet.
5th- simply black background with a nice red s4 car. tag line is "evolved"
6th (bottom left) - S4 is so fast and incredible that it runs on the sea.
7th- 1/3 side shot of S4. the tag line is "new Era"
8th- 4 different shots of S4: snow on the mirror, Dirt on the back of the car, beach sand on tire.
and in the last image S4 is on red carpet. saying it's good for everything. and it really is.
9th- beautiful couple walking on red carpet. and the S4 behind them.
10th- the concept is also evolved. the S4 is running the street of uncivilized culture, 6os, 80s to current. kind of saying that Old ear to new era.
The new S4 is the "greenest" of its competitors thanks to Audi's race proven FSI technology that has won them 6 Le Manns championships in a row.
Audi has gone from a V8 back to forced induction with their new V6T which is supercharged and achieves 28mpg highway.
The new S4 has a new sport differential coupled with its legendary quattro all wheel drive system which is now rear-wheel biased for a sportier drive and feel.
The quattro all wheel drive system is all weather capable, and incredibly fun to utilize on twisty roads.They offer VW/Audi's Direct Shift gear-box which operates with dual clutches for incredible shifting speeds (not advertised) along with a standard manual transmission.
We also wanted to show that although the new S4 is race bred, that it is still incredibly elegant and understated.
Here are some more facts about Audi that a lot of people aren't aware of:*Audi = Latin translation of the founder's name, Horch.* 1934, first use of a mid-mounted engine with the helpof Dr. Ferdinand Porsche* 1937, first use of aluminum* 1993, first use of Aluminum Space Frame design in production* 1980, first use of Quattro, our revolutionary all-wheel drive system* 5,000,000 kilometers of testing before production* 9,621 patents, most ever by an auto company* 62 wins in 79 Le Mans Races, First ever by a diesel 06/18/2006, First using Bio-Diesel 2008* 2/3rd's of Audi concepts become a relaity* Audi sales versus Lexus 906,000 to 430,000 worldwide* 2000, Introduction of FSI thorugh racing. Our revolutionary sequential fuel injection system.* Winner of 14 International Touring Car Championships* Never produced a car with any less than a Five Star side-impact rating* There are 36,520 stitches in the leather interior of our A8L models* Cold weather accoustic testing onour cars is done -40 degrees.
2 comments:
not sure if only being 17mpg and showing yourself as being green is necessarily an advantage. thats terrible mileage, so you arent really green.
you both are being very literal. Its all very typical car gimicks and photography. We went through dozens of Ford Focus ideas that were all like these. Think of the person who would buy this car and perhaps cater to them or tap into something about their habits.
Pick ONE thing to really hang your hat on. Performance, Reliability, speed - all you competitors can make the same claim... what is it that an AUDI can that the others cant.
I think #4 from the first set could be visually appealing, though it might have already be done.
I also liked the pit crew going to the fancy restaurant. But it was amusing me, I don't know if it would make someone buy a car.
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